It was October 1969 forty-four years ago. I’m not sure of the exact date, however I am sure it was a Saturday morning in Saginaw, Michigan, the weather that October day was unusually warm and the day was sunny and bright.
Sometime between 1PM and 1:30 PM, as we prepared to travel home for the weekend, (home being Flint and Detroit), we discovered the telegram that stated that the FCC (Federal Communications Commission) had granted license (to the Clark Family) with the permission to begin broadcasting at 107.1 FM as WWWS. We were “W-3 Soul” and we were on the air!
So, on this Saturday afternoon in October 1969 we officially began broadcasting Blues, R&B, Soul, Jazz and Gospel throughout Saginaw, Flint and Bay City, Michigan. We were bringing to this market new, mostly unheard Black artists such as Sly and the Family Stone, Donny Hathaway, The O’ Jays, Albert King, O.V. Wright, The Delfonics and many others.
From now on listeners could stay on top of the latest music produced by the Stax label out of Memphis, Gamble & Huff (Philly Sound) Chicago studios (Curtis Mayfield) and studios out of New York, etc.
“W-3 Soul” would now be the avenue for Black business to promote and advertise through live radio twenty-four a day and seven days a week.
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