A history of the second Black owned and operated FM radio station in the state of Michigan, 107.1 WWWS-FM, Saginaw.

Dreams became reality when a group of young men and women mixed hard work with faith and patience. They were the founders of W3Soul FM.

Thursday, December 3, 2015

Forty-Six Years Ago



The first day of broadcasting live on radio station WWWS “W3-Soul 101.1 FM was on a Saturday afternoon in October 1969.  Earl Clark (his family owned the station), Bobby-Q-Day (station manager/program director) and I, Samuel Williams (sales manager) spent that Friday night in the studio.

Donnie Cool, Demon and all the other DJ’s alone with friends had been in the studio all day Friday, as usual,waiting for the arrival of the telegram that would grant license and permission to begin broadcasting.

We received the long awaited license that Saturday afternoon. Finally in our hands was the permission to broadcast.

Words cannot explain how we felt the excitement, the joy and the feeling of accomplishment, however while we celebrated there was so much to be done. Phone calls had to be made to staff in Flint urging them to get back to Saginaw because we were going live on the radio.

Sadie Satin was schedule for the midday radio time slot 11:00 AM-3:00 PM.  After Bobby made the FCC regulatory announcement required that Saturday afternoon, she would become the first DJ to broadcast on WWWS “W-3 Soul 107.1 FM in Saginaw, Michigan.